Privacy Notice (GDPR)
Effective Date: 27-04-2026
Last Updated: 27-04-2026
1. Who We Are
React Cooling (“we”, “us”, “our”) operates the website reactcooling.com and provides cooling, air conditioning, and related services.
Data Controller:
React Cooling
Romsley Point,
Farley Lane, Romsley, Halesowen B62 0LG
Email: service@reactcooling.com
Phone: 0330 912 8325
2. What Personal Data We Collect
We may collect and process the following types of personal data:
a) Information You Provide
- Name
- Email address
- Phone number
- Address (for service bookings)
- Any information submitted via contact forms
b) Automatically Collected Data
- IP address
- Browser type and version
- Device type
- Pages visited and time spent
- Cookies and tracking data
c) Marketing & Communication Data
- Preferences in receiving marketing
- Records of communications with us
3. How We Use Your Data
We use your data for the following purposes:
- To respond to enquiries and provide quotes
- To deliver services you request
- To manage bookings and customer relationships
- To improve our website and user experience
- To send marketing communications (only with consent)
- To comply with legal obligations
4. Legal Basis for Processing (GDPR)
We process your personal data under the following lawful bases:
- Consent – when you opt in to marketing or cookies
- Contract – when processing is necessary to provide services
- Legal obligation – to comply with laws and regulations
- Legitimate interests – to improve services and website performance
5. Cookies & Tracking Technologies
We use cookies to enhance your experience.
Types of cookies we use:
- Essential cookies – required for website functionality
- Analytics cookies – to understand website usage (e.g., Google Analytics)
- Marketing cookies – for advertising and remarketing
You can manage cookie preferences through your browser settings or our cookie banner.
6. Sharing Your Data
We may share your data with:
- Service providers (e.g., hosting, CRM systems)
- Marketing platforms (if consent is given)
- Legal or regulatory authorities (if required)
We do not sell your personal data.
7. Data Retention
We retain your personal data only as long as necessary:
- Enquiries: up to 12–24 months
- Customer records: up to 6 years (for legal/tax purposes)
- Marketing data: until you withdraw consent
8. Your GDPR Rights
Under GDPR, you have the right to:
- Access your personal data
- Correct inaccurate data
- Request deletion (“right to be forgotten”)
- Restrict processing
- Data portability
- Object to processing
- Withdraw consent at any time
To exercise your rights, contact us at:
📧 service@reactcooling.com
9. Data Security
We implement appropriate technical and organisational measures to protect your data, including:
- Secure servers
- SSL encryption
- Restricted access controls
10. Third-Party Links
Our website may contain links to third-party websites. We are not responsible for their privacy practices.
11. International Data Transfers
If we transfer data outside the UK/EEA, we ensure appropriate safeguards are in place (e.g., Standard Contractual Clauses).
12. Changes to This Policy
We may update this Privacy Notice from time to time. Updates will be posted on this page with a revised date.
13. Contact Us
If you have any questions about this Privacy Notice:
React Cooling
📧 Email: service@reactcooling.com
📍 Address: Romsley Point, Farley Lane, Romsley, Halesowen B62 0LG
📞 Phone: 0330 912 8325